Pure Cleanliness.
Uncompromised Family Safety.
Family Choice was founded with a straightforward mission: to provide Indian homes with commercial-strength cleaning and surface disinfection that protects children, pets, and delicate floor finishes from caustic chemical fumes and sticky toxic residues.
Formulated with Pride in Motihari, Bihar
Operating from our facility at Gandhi Chowk in Motihari (East Champaran, Bihar), Family Choice blends premium emulsified pine oils, biodegradable surfactants, and active cleaning agents to formulate effective home hygiene products.
For decades, households relied on harsh industrial chemicals that emitted stinging, headache-inducing fumes. We set out to reformulate daily staples — White Phenyl, Black Phenyl, Floor Cleaners, and Toilet Cleaners — into balanced, pleasant-smelling, and high-potency formulations suitable for modern Indian living spaces.
Our Quality & Safety Commitments
Pine Oil Emulsions
Our flagship White Phenyl uses natural pine extracts that dissolve grime and leave a refreshing natural aroma instead of artificial chemical cover-ups.
Residue-Free Drying
Surfaces cleaned with Family Choice dry smoothly without sticky residue films, keeping floors safe for bare feet, crawling toddlers, and pets.
Marble & Tile Preservation
pH-balanced floor formulations that safely preserve natural Italian marble, vitrified tile polish, and grout lines from dulling or erosion.
Direct Factory Pricing
Direct from our Motihari manufacturing unit to retail shelves and Amazon, delivering commercial-grade performance at accessible household prices.
Regional Supply & Wholesale Distribution Across Bihar
From our headquarters in Motihari (East Champaran), Family Choice serves as a reliable cleaning products manufacturer and wholesale supplier for residential and commercial customers across Bihar. Our dedicated supply network regularly supports retail shops, schools, healthcare facilities, office complexes, and local distributors throughout Motihari, the Muzaffarpur commercial corridor, and Northern Bihar.
To accommodate high-frequency facility sanitation, our formulations — including White Phenyl, Black Phenyl, Floor Cleaner, and Toilet Acid Cleaner — are available in economical 5 Litre commercial cans alongside household consumer packaging.
Visit or Contact Our Motihari Facility
2nd Floor, New V Mart Mali, Meena Bazaar, Gandhi Chowk, Motihari - 845401